DO YOU KNOW THE RIGHT TOPICS TO BLOG ABOUT?
THIS IS ONE HOUR THAT CAN HELP YOU FIND WHAT PEOPLE ARE ACTUALLY SEARCHING FOR, SO YOU CAN WRITE BLOG POSTS IN A FOCUSED WAY.
What will this video series do for you, blogger?
You’ll walk through a clear and concise set of instructions for using the Google Keyword Planner Tool.
Why do you need this tool?
Keyword research is the best free, organic tool in your blogger’s arsenal (including social media – ads are paid, nonorganic) for driving traffic to your blog.
What will you learn specifically?
This will help you figure out what people are searching for (in this case, Google search, as opposed to Yahoo or Bing) in your blog post category.
What you will need before buying this video
Google account (Gmail signin is all that you need)
This is how to figure out what people are searching for (in this case, Google search) in your blog category. For example, if you blog (or want to start blogging) about bicycle repair, you need to know how and what people are searching for exactly. Search engine rank is based on matching up what a user types into Google search and what valuable information your blog has to offer. Trying to just blog on bicycles will not help you get to the first page. The term “bicycles” is highly competitive but if you were to blog about “mountain bicycle repair in Oak Cliff,” you have a better chance of getting found by potential readers. But the research that my video will teach you now will help you determine if they are searching for “bike repair in Dallas” and how much better your competition is doing at ranking for those terms. You can find your own niche-within-a-niche to blog about based on what you’ll learn in this video.
Most readers aren’t searching past page one, after all, so page one is where you want your blog to be when someone is looking for the information you blog about. And I’ll introduce you to long tail keywords: these account for 70% of internet searches.
I’ll help you find those long tail keywords in this video with a free tool. At the end, I will tell you about a premium tool that costs just $67 (that’s 30% off for a limited time) that will help make this effort a whole lot easier. Don’t freak out – you don’t HAVE to have it, but it has changed the course of how I now do SEO for my own blog.
How to use the free Google Keyword Planner Tool (AdWords)
How to create an account
How to sign in
It is free
Walk-through of features
How I use LongTail Pro to see where my competition stands
Create a project
The settings that I use
Calculate KC (Keyword Competitiveness)